The Donut Shop

Is your mouth watering? Can you smell the enticing aroma of fresh brewed coffee and all those luscious, succulent, aromas of fresh baked, right out of the oven, donuts through the open door?

Well so could I. A friend of mine owns a doughnut shop and I decided it would be such a fantastic idea to ask him if I could do a book signing in his shop. He agreed and one morning early, when I knew he would have plenty of customers, I set up my display at the front of the store and to the left of the entrance door. They’d be sure to see me there and I wouldn’t be in anyone’s way when they stopped to chat and buy one of my books.

What a nice way to enjoy their morning coffee and a fresh doughnut or pastry, don’t you think? Kicked back, reading, sipping hot coffee and wiping the chocolate off your mouth. Or one would think. At least I did.

Ohhhhhh, the smell of those donuts was driving me nuts and I had to make a conscious effort not to drool all over my books. I couldn’t stand there looking like a professional, at least not like a successful author, with a doughnut stuffed in my mouth now could I? I had to suffer until it was time to leave.

The bell over the front door tingled and the customer entered.

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Don’t look left and don’t look right! I think the Lord said something like that, too. But He wasn’t heading for the doughnut counter. I was not even given a glance!

Eyes forward, lips pursed in determination and purpose. Get to that counter and get there fast before the others rush in. And more came.

During a lull between customers one of the servers behind the counter wandered over and we chatted. She was apologetic for my not having sold any books and we talked and I learned what a hard time she was having meeting the needs at home. She wanted to buy a book so badly but just didn’t have any extra money.

Then the door opened and another rush came flying past me – in the door – got the box of goodies – and out the door they went. Never look right nor never look left.

That was how my two hour book signing event went. Ohhh, there were plenty of customers filling the little round tables and coming in and carrying out but their focus was on food – not books!

Picking up the book the employee wanted so badly, I signed it and packed up my books, book marks, cash box, and business cards and loaded them and my table in the car. Walking back inside I thanked my friend for allowing me to drool for two hours, bought a couple of chocolate covered donuts, and while paying for them, I handed the book to the gal. “Its my gift to you. God bless you,” I stated and as tears filled her eyes I turned and left.

Do you ever wander why there are so many at pot luck’s at church? FOOD! If there’s food they’ll come. I would not suggest competing with food when trying to sell books.


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